I used to be a loyal Kroger shopper. Every weekend, I was at Kroger, stocking up on the deals and buying our regular groceries. I ONLY went to Kroger...didn't flit from store to store like some couponers. I wanted good deals, but I also like the convenience of going to just one store.
Then Kroger stopped doubling/tripling coupons. I looked at some of my receipts and figured that it would not be a huge loss and wouldn't make a big dent in our grocery budget.
I don't know if it has made the difference, or if there have just not been the deals that there used to be, but I was not getting the biggest bang for my buck by just shopping at Kroger.
I still don't flit from store to store. I may be too lazy. Now, I look at all our local ads and decide who has the best deals and decent prices on my non-deal purchases. And I just shop at one store. Some weeks it is Kroger, other weeks it is not.
Last week it was FoodTown and this week it was HEB. And some items I get at WalMart. We used to rarely go to WalMart. Now we go about once a month.
Sorry, Kroger. I never thought I would cheat on you, but I have been and will continue to do so. I have to stay within the budget I want to have and that means stepping out on you.